SPRING HOME SELLERS: HOW TO CHOOSE A REAL ESTATE AGENT

March 30, 2023
When it’s time to list your home, work with a qualified professional – like a RE/MAX agent – who has a track record of experience and results.

Winter has come to an end – which typically means a busier season of buying and selling homes is here.

With factors like increased interest rates slowing activity in some markets, home sellers may be facing more competition than in the past few years. But working with a qualified real estate professional can help a listing stand out from the crowd – through tactics like staging, strategic pricing, eye-catching marketing, and more. Consider this: According to the National Association of REALTORS®, properties listed for sale by owner (FSBO) typically sell for less than other homes.

Ready to sell a home this spring? Here’s how to find a compatible real estate agent.

Consider their qualifications

Experience – both in years and properties sold – can help sellers determine which professional would be most qualified to list their home. This is especially true in today’s market, in which sellers may have to prepare and promote their property more so than those who sold during the frenzied market of the past few years.

Reviews of a prospective agent can help as well.

It’s also important to consider credentials and expertise. If you’re selling a luxury home, for example, it’s smart to work with an agent who holds a luxury real estate designation. In that instance, look for the Certified Luxury Home Marketing Specialist (CLHMS) title to signify an agent has experience marketing luxury properties.

Determine their knowledge of the area

How well does a prospective agent know their locale? Have they lived there for a while? This is an important question to ask – and to learn more about them from their online presence, like a website.

A recent RE/MAX report determined that more than half of home sellers in the U.S. seek out a real estate agent specifically for help with pricing their property. This means an agent who has a deep understanding of the local market – and has sold plenty of homes there – will have their finger on the pulse of recent comparable sales, enabling them to help determine the best, most strategic price.

Make sure it’s a good match

While navigating what can be a complicated process, it’s best to work with an agent who feels like a compatible fit. You want to trust the agent – and have confidence in them. It’s helpful to ask a prospective agent what their preferred communication method is – and how accessible they will be throughout the process.

Sellers virtually always have questions along the way. That’s why it’s important to work with a professional who can provide both the answers and the highest level of service.

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